Why Join?
If you're a credit union marketer, you're in a high-stakes game—usually with far fewer resources than the big national players. You're on crowded turf, and your credit union is relying on you to position its brand and deliver its message.
Marketing is a team sport, where players achieve their personal best through collective brainstorming and creative collaboration. The Marketing Association for Credit Unions (MACU) provides opportunities to credit union marketers everywhere in Canada. MACU is a non-profit organization supporting and enhancing the professional development of credit union marketers through education, networking and recognition.
Inspiration
Successful marketing strategies are rarely born in isolation. Greater success is achieved through collective brainstorming and creative collaboration. The Marketing Association for Credit Unions (MACU) provides these and more opportunities to credit union marketers across Canada.
Support
Members enjoy coast-to-coast support from peers. The new online MACU discussion forum is available to members through this site. Through this forum you will be able to post questions, participate in discussion, or reply to others. MACU membership also includes access to an online Peer Directory.
Recognition & Development
MACU hosts an annual two day conference each year, featuring renowned marketing experts and other leading industry speakers. This popular gathering attracts people from all levels of the industry, who meet and exchange ideas with their peers. MACU's most celebrated event—the Achievement in Marketing Excellence (AIME) awards competition draws entries from all parts of the country. The AIMEs recognize the best and brightest achievements in credit union marketing and are celebrated at our the AIME Awards Gala Dinner held during in conjunction with the annual conference.
MACU has also introduced the MACU Masters, a fun team competition to encourge networking and idea sharing all the while helping community or charitable organizations. The MACU Masters takes place the day before the conference and has become an intregal part of MACUs annual spring conference.
The Value of MACU Membership
Facing continuous competitive pressures, credit unions across Canada are working together, sharing solutions and strategies. MACU is in the forefront of this momentum. A MACU membership offers many benefits to you and your organization. Here are just some of the benefits of being a MACU member:
- Professional development through our national two day spring conference, MACU Masters competition and webinars
- Networking opportunities among credit union marketing peers
- Opportunity to submit entries to the AIME Awards competition and show off of your work to peers from across Canada
- Access to the MACU online discussion forum
- Access to an online peer directory
- Online message board
- Free career posting for members
- Significant discounts on Spring conference fees
- Discount on associate memberships
- NEW Marketing Magazine Subscription Discount - please email info@macu.ca to request form
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