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04/15/2010

Online Budgeting Software

Hey credit union marketers, I ran across some very cool marketing budgeting software available from a Vancouver company called Allocadia. Allocadia has developed an online budgeting application designed for marketing professionals who are responsible for managing departmental and campaign budgets. Take a look at the online demo, you may find this online application very interesting (www.allocadia.com). Cheers, Jim Walker, MACU Chair and Research Manager for Central 1 Credit Union.


 

04/15/2010

Strategy Magazine Discount

Strategy Magazine is offering a MACU members a discounted rate off their annual magazine subscription. 

1 year - $40 (reg. $80)

2 year - $60 (reg $144)

This offer is only valid on new subscriptions and cannot be applied retroactively.  To take advantage of this offer just fill out the online form.


 

03/18/2010

Email Marketing White Papers

Access MACU's resource area for two white papers on Email Marketing. Find out what the most embarrassing email marketing blunders are and the 10 ways to improve your response rate.


 

08/20/2009

Marketing in a Down Economy - white paper

Please see our Resource Section for a copy of a White Paper titled "Marketing in a Down Economy" by Ken Wong.


 

07/21/2009

CU Newswire

CU Newsire has published an article on the 2009 AIME Awards and MACU Masters competition.  To view this article click here.

If you would like to subscribe to CU Newsire please visit their website at www.cunewswire.com.


 

07/21/2009

New Memberships measured Annually?

Rachel Milan: rmilan@teacherscu.on.ca

Who measures new memberships annually?

if you do - please tell me what you measure exactly (new or net new), and if no - why don't you?

We are building a case to focus on growing our on building share of wallet with existing segments and not relying as heavily on measuring membership numbers. HELP.


 

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