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04/10/2010

Early Bird Price Extended - April 16

The Strategic Marketing Conference and AIME Gala early bird deadline has been extended until April 16th, reserve your seat on the red carpet today!

I am also pleased to announce the winner of the early bird draw for a whale watching trip for 2: congratulations to Tom Murray of Nelson & District Credit Union.

If you are interested in whale watching, Prince of Whales is offering 20% off any of their tours to our group. Just call them and mention you are with MACU, to receive the discount.

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04/09/2010

Hotel Reservations

I have just been made aware that the reservation link on our site is showing that there are no rooms available.  This is not the case and the Fairmont is in the process of fixing it. The system should be up and ready for the end of the day (April 9).

Sorry for any confusion this has caused.

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12/24/2009

2010 Spring Conference - Key Note Speaker

Jeremy Gutsche, Chief Trend Hunter will be the keynote speaker on the first day of MACU's 20th anniversary spring conference in Victoria. Jeremy is an innovation expert, author, host of Trend Hunter TV, "one of North America's most requested keynote speakers", and the founder of TrendHunter.com, the world's largest network for trend spotting and innovation. He has written several thousand articles and overseen the publication of 40,000+ trends for an audience of 8 - 10,000,000 monthly views. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by the Globe and Mail and "on the forefront of cool" by MTV. From audiences of 4,000 people to the homes of billionaires, Jeremy has inspired innovation around the world.

With a contagious enthusiasm, he teaches about viral trends and a cutting edge approach to methodical innovation. With a background in management consulting and web 2.0, Jeremy brings a rare perspective on how to unleash innovation within a business context.

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11/16/2009

2010 MACU Memberships now Available

Please be advised that your MACU Membership for 2009 is up for renewal. 

MACU Memberships are valid for one calendar year starting January 1, 2010.

Becoming a member of MACU provides you and your organization a multitude of benefits; including:
• Professional development at the Strategic Marketing Conference
• Networking opportunities among credit union marketing peers for collective brainstorming and creative collaboration
• Opportunity to submit entries to the Achievement in Marketing Excellence (AIME) Awards competition and show off of your work to peers from across Canada
• Access to the MACU blog and peer directory
• Free career posting for members
• Discounts on associate memberships
• Discounts on the Strategic Marketing Conference
• Access to free webinars put on by MACU Sponsors

To become a MACU member simply print off this form and mail it to us, or you can apply online.

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07/21/2009

CU Newswire

CU Newsire has published an article on the 2009 AIME Awards and MACU Masters competition.  To view this article click here.

If you would like to subscribe to CU Newsire please visit their website at www.cunewswire.com.

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07/13/2009

MACU APPOINTS NEW BOARD MEMBERS

The Marketing Association for Credit Unions (MACU) today announces that two vacancies on the Board of Directors have been filled. Vanessa Foster, Manager, Marketing with Sunova Credit Union and Amber Hughes, Manager, Marketing and Communications with Lakeland Credit Union, have been appointed to the MACU Board of Directors, effective immediately.

Both Amber and Vanessa bring a wealth of marketing and communications experience to the board and we are pleased to have them join us.

As we move forward with our planning for 2010 we would like to continue to provide our members with relevant educational content. We ask that you provide us with any seminar topics you would be interested in learning about by emailing your suggestions to info@macu.ca.

Please continue to monitor our website as, in the coming weeks, we will be announcing our 2010 Strategic Marketing Conference & AIME Awards Gala location as well as provide you with information regarding some exciting webinars we will be offering this fall.
 

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01/23/2009

Happy New Year!

The New Year is upon us and there is no better time to connect exchange and ignite the marketing master within you. Facing continuous challenges, credit unions across Canada are working together, sharing solutions and strategies. MACU is at the forefront of this momentum. As Chair in 2008, I have the pleasure of reporting the events and activity of the past year to you. 2008 was a very successful year for MACU. We welcomed Randy Gossen, Paul McAfee, and Caroline Hache to the board. As we continued through the year, we said good bye to Terry Moore and at the end of the year we bid farewell to Darrel Koskewich, Liena Kano, and Brad Scott.

The farewells continued as Maria Cortese, our long-time coordinator extraordinaire, accepted a position at Westminister Savings Credit Union. Again thank you Maria for everything you have done for MACU. We enjoyed working with you and will miss you. Perhaps we will see you at MACU events as a participant. Rachel Cleland joined the team as coordinator in December. We look forward to working with you, Rachel.

Here as some of the accomplishments and highlights of the past year:

  • Refreshing the MACU Brand – Connect, Exchange, Ignite
  • Grow membership from coast to coast
  • Increase participation at conferences
  • Successful spring conference in Whistler, B.C.
  • Increase AIME Award entries
  • Introduced The Masters competition at the June conference
  • Engaged technology; enhanced the website; drove members to web
  • Reviewed governance and finance
  • Update bylaws to streamline efficiencies and add value to membership
  • Received GST number as a part of fiscal responsibility
  • Electronic voting
  • Blog – if you’re reading this you found it!
  • Fall one-day conference and learning day
  • Conference planning and communication to members earlier in the year
  • Introduce new sponsorship strategy
  • E-registration for conference
  • Move conference location east to Quebec City June 1-3, 2009

This is my final message as your Chair; it was a privilege I truly enjoyed. I had the opportunity to meet and work with amazing people. Thank you Board members; volunteers are a precious commodity I truly value. Again, thank you.

The 2009 MACU Board is comprised of:

  • Jim Walker - Chair
  • Paul McAfee - Vice Chair
  • Sandi Verrecchia - Treasurer
  • Christa Grillmair – Secretary
  • Randy Gossen
  • Caroline Hache
  • Joe Jarego
  • Deb Melnyk
  • Trent O’Brien
  • Susan Zwarych

The Marketing Association for Credit Unions enables you to cultivate and celebrate the collective expertise of credit union marketers from coast to coast. Connect at MACU's next event—the Strategic Marketing Conference and AIME Awards Gala Dinner on June 1–3, 2009 in Quebec City.

Susan Zwarych
Manager Advertising & Community Relations
Conexus Credit Union
Regina, Saskatchewan

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12/18/2008

Welcome to our new blog!

Our new MACU Voices Blog launches today!

We are really excited about the potential that having an active and vibrant blog holds for MACU. We will use the blog to communicate uncoming events, news and relevant information that we want to get out to our members. We will also use the blog to discuss relevant issues facing Canadian credit union marketers from coast to coast.

Please subscribe to the RSS Feed to keep up and please enter into the conversation by commenting from time to time.

Thanks again and I look forward to communicating with you right here!

Susan Zwarych
MACU Chair

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