From the mouth of Jay Baer…

April 15th, 2014 by

On Wednesday May28th Jay Baer will be in Montreal sharing with delegates how you can become a Youtility! Watch the video below to hear more about what Jay will be sharing with you….

Haven’t registered yet? No worries, click here to register TODAY.

Top 10 Reasons to Attend the Strategic Marketing Conference

March 4th, 2014 by

In addition to being located in “Canada’s Cultural Capital” and having access to the greatest poutine in the world here are 10 more reasons you should join us in Montreal for the 2014 Strategic Marketing Conference – presented by Ipsos.
Top 10 Reasons

Mike Goerzen appointed to the MACU Board

February 13th, 2014 by

Today MACU announced that its board of directors has appointed one new member:

• Mike Goerzen, AVP Marketing at Coastal Community Credit Union Coastal Community Credit Union

The Board of Directors wishes to thank Tom Hewlett for his contributions as a MACU Director and look forward to working with Mike.

For a full list of MACU board members and their contact details please visit our About Us page.

Congratulations to both the new and returning members of the Board!


Are you joining us in Montreal?

February 10th, 2014 by

Tourisme Montreal is offering delegates some money-saving coupons that you can use to enjoy all that Montreal has to offer.  Whether it’s a poutine and smoked meat lunch, or a visit to the Nordic bath they’ve got you covered.  Just download the pdf and print the coupons you need.

Will see you soon!

Montreal Discount Coupons

MACU Idea Exchange

November 13th, 2013 by

Over the years we have heard from a number of people that they’d love the opportunity to hear from their peers, in smaller groups, regarding a variety of topics.


During the 2014 conference we have slotted time for an Idea Exchange (see full agenda here) to help facilitate those discussions.

• Allow for small groups to talk about a particular topic of interest
• Provide an opportunity for a supplier or credit union to share their success story
• Give delegates further networking opportunities

• 7 discussion group tables
• Delegates will be asked to sign up for a discussion table prior to the conference.
• Discussions will last 45 minutes. Each table facilitator will do a 5 minute intro on the topic and then will lead the group.

Have something to share?
• This can be a credit union or supplier that has something great they think that people can benefit from hearing.
• We’ve created a list of topics that are most requested.
Submit your proposal online today.

We will be accepting proposals until February 14th. Those who were selected will be notified by March 1st.

photo courtesy of

You can’t win, if you don’t enter!

November 8th, 2013 by

Wouldn’t one of these look fantastic on your desk?  

We think so! That is why MACU is pleased to open up submissions for the 24th annual AIME Awards.  These awards recognize the best and the brightest achievements in marketing, advertising and communications.

The deadline for submissions is March 14, 2014.  

The winners will be announced at the 2014 Strategic Marketing Conference and AIME Gala dinner taking place on May 27th in Montreal, QC.

To find out what it takes to get one of these beauties, visit

2014 Call for Speakers

July 16th, 2013 by

Even though the 2013 Strategic Marketing Conference just wrapped up, we are already on the search for some dynamic proposals for 2014!

The 2014 conference will be held in beautiful Montreal, QC May 26 – 28th.

View from Mont Royal

This conference attracts credit union marketing professionals and suppliers from across the country. Delegates gather for two days of learning, networking and recognition.

What do we want?

Do you have a great marketing/advertising or communications story? Do you have some valuable lessons learned that you would love to share with other marketers (this can be credit unions that are interested in sharing too)?

If so, we want to hear from you!

Being engaging and captivating goes without saying, after all you have a room full of marketers to keep interested! This group loves hearing from marketing experts that can deliver how-to presentations or present case studies with clear objectives.

Submissions will be accepted until August 30th 2013.  Submit Today.

Speaker Selection

The MACU Board of Directors will be reviewing each proposal. Speakers will be selected based on the following criteria:

  1. Overall program quality and uniqueness of topic
  2. Relevance to the credit union industry
  3. Creative and innovative presentation format

Speakers that we are interested in will be contacted by the end of October.

If you have any questions please contact us at

2013 Strategic Marketing Conference Survey Results

June 17th, 2013 by

The board of directors wanted to share with you the 2013 Strategic Marketing Conference survey responses. We feel it is important to let you know that we value what you have to say and do use this information to plan for coming events.

Survey Highlights

Optional Monday Events

The Innovation Workshop was well received by all that attended and the majority of participants indicated they would recommend this session to a colleague.

The Camera Caper event also went really well and those that went hunting around Whistler had a great day with a lot of laughs. Here is a photo of the winning team!

Winning Team - Camera Caper


With the exception of two speakers, you agreed or strongly agreed that the speakers gave you relevant information that you could apply to your businesses.

Most of you (91%) liked the quantity of sessions offered and wish we would repeat some of the breakout speaker’s sessions so you could attend both.

Choosing speakers that are dynamic and relevant is often a challenging task. We do our best to get recommendations, watch videos and get references prior to booking speakers. The Board of Directors felt really good about the lineup we put together for you this year and your responses show we were right on the mark.

The board spends two days in the fall going through potential topics and speakers to put together the agenda for the spring conference. If you have heard a fantastic speaker you think others would enjoy, please feel free to share it in the comments below or email it to


Taking feedback from previous years, we decided to try something a bit different with the AIME Gala dinner format. We realized that this new format lent itself to increased networking opportunities, but also took away from the exclusiveness of the AIME Awards.

As marketers we like to mix things up a bit now and again and, as you know, not everything goes as planned. We will be re-evaluating the dinner format for 2014 to ensure the winners get the recognition that they so deserve.


Overall, we think that MACU completed its mission of “Connecting (Co-operative) leaders to ignite the exchange of innovative ideas.”

Many of you enjoyed the networking breaks, welcome reception and after party and looked to those events to provide you with additional opportunities to meet up with your peers from across the country. We hope that you continue the discussions with each other year round via email, the MACU forum or LinkedIn Group.

Next Steps

As you can appreciate it is very hard to please everyone. Even just reading the comments you will get a sense that everyone is very different in what they like, what they want to learn and how they’d like to see things structured. In some cases we heard you’d like to have more breakout sessions and then other people have said they would prefer just to have keynote speakers. Some people thought the networking breaks were too long, whereas others felt that they needed more opportunities to network.

The board will review all of the comments and put together another fantastic event for you in Montreal May 26 – 28, 2014 – mark that date on your calendars!

To view the detailed survey responses click here.

It’s a Wrap

June 8th, 2013 by

The MACU Board of Directors wanted to thank everyone for contributing to yet another successful Strategic Marketing Conference.

This year we had 171 AIME entries on display in the trade show area, 11 exhibitors showcasing their products/services, 10 educational sessions, an Innovation Workshop, Camera Caper Adventure plus AIME Awards Gala and after party. The three day conference was jam packed with networking, learning and fun.

We have enjoyed reading your feedback on the conference and look forward to sharing the survey results with you in the coming weeks.

For those of you that missed some of the presentations, they are now posted in the Members Only section of the website for you to download. The AIME Gala photos are also up for you to use to promote your AIME wins!

James Robert Lay wants to help you #destroythebox

March 15th, 2013 by

James Robert founded PTP NEW MEDIA from his bedroom, during his sophomore year at San Jacinto College.

Since then, PTP NEW MEDIA has helped credit unions build relationships with members with the help of offline, online, internal and external marketing channels. Their work has won many state and national marketing awards. He is also behind the movement to help make credit unions fashionably cool with CU*SWAG and was named the first “CU Times Trailblazer 40 Below” of 2012.

James Robert will be speaking at the 2013 Strategic Marketing Conference in Whistler and challenging delegates to #destroythebox. He wants credit union leaders to look outside for inspiration and see how non-financial companies are making a difference in the world.

James Robert, recently wrote an article for Credit Union Times, titled Creative CUs: People, Product and Process, that will give you a sneak peek into what to expect during his presentation.

 Join us, and be prepared to #destroytheboxDestroy the Box




photo courtesy of


Covering Canada's credit union marketing industry with news and events. Edited by Rachel Cleland.