Noventis is looking for a Marketing and Creative Services Specialist

October 21st, 2015 by


Position: Marketing and Creative Services Specialist

Credit Union: Noventis Credit Union, MB

Closing Date: November 6, 2015

Who we are:

We strive for superior performance, and consistently provide professional, innovative and quality service. We demonstrate responsive and innovative leadership to ensure the strength of our organization. We are committed to the long term well-being of our communities and staff. If you have a positive attitude, share these values, are looking to further your career at a growing organization where initiative and innovation are encouraged, we are interested in hearing from you.

Position Overview:

The Marketing & Creative Services Specialist reports to the Manager of Branding and Communications and participates in the development and implementation of all Noventis marketing and communications strategies. This individual will assist in implementing strategies and plans to execute cohesive marketing campaigns, while simultaneously creating, enhancing and developing programs to promote Noventis. The Marketing & Creative Services Specialist will be responsible for consistent and cohesive visuals and tone that speaks to the community and is used across a variety of channels.


  • Oversee the design and assist with the development, editing, production and timely distribution of communications such as advertising copy, brochures, annual reports, newsletters, mail-outs and campaigns.
  • Maintaining and building the integrity of the Noventis brand by increasing brand recognition through dedication to visual identity standards, tone and delivery of all material
  • Maintenance, monitoring and reporting of the credit union’s website, digital media platforms and social media channels
  • Monitoring and being on top of emerging visual and media consumer trends to maintain relevance and promote sales and growth
  • Assist in the planning and coordination of internal and external events whether they are promotional, educational, research or community sponsorships
  • Participate in the negotiation of advertising contracts, manage supplier and vendor relationships
  • Contribute to and assist in the preparation of budgets and marketing reports by collecting, analyzing and summarizing data. Help provide plans and forecasts
  • Develop and maintain an effective inventory management and distribution system
  • Assist in weekend and special event campaigns
  • Other duties as assigned

Position Requirements
Formal Education and Certification

  • Post-secondary education in graphic design, business, marketing, advertising, communications or a related field (preferred)
  • Graphic Design Diploma from an accredited institution, or equivalent

Technical Skills

  • Adobe Creative Cloud: Proficient in InDesign, Illustrator, Photoshop, Acrobat, Flash.
  • Microsoft Office: Proficient in Word, Excel, Powerpoint.
  • Basic knowledge of HTML & CSS (preferred)
  • Ability to sketch concepts and create artwork manually when necessary is considered an asset

Knowledge and Experience 

  • Minimum three to five years of job related experience
  • Digital marketing and email management experience (or strong desire to learn)
  • Web management experience, particularly on content management systems
  • Attention to detail, organizational, project and time management skills are essential
  • Self-starter who is internally motivated to do excellent work both individually and as part of the Noventis team

If you are looking to further your career at a growing organization where initiative and innovation are encouraged, we are interested in hearing from you. At Noventis we offer great career opportunities with potential to grow and develop. We offer competitive salaries and opportunities to obtain bonuses based on your performance and attainment of personal and organizational goals. Furthermore, we provide an extensive benefits package and unique perks for our employees.

Those interested in applying for this position are asked to submit a resume and cover letter to by Friday November 6, 2015 referencing posting #2015-22.  

We thank everyone for their interest in Noventis, however, only individuals selected for an interview will be contacted

#MACU15 Feedback

August 19th, 2015 by

We wanted to take a moment to thank those attendees that took the time to fill out our post conference survey.

We reached out to you in order to better understand how we are delivering on your expectations where it relates to the Strategic Marketing Conference, education and networking.

We have already started incorporating your feedback into our plans for the 2016 Strategic Marketing Conference & AIME Awards Gala.

Click to view the #MACU15 Survey summary

2015/2016 Board of Directors

June 29th, 2015 by

The Marketing Association for Credit Unions (MACU) is pleased to announce the results of the 2015 MACU Board of Directors Election.

Board Members are elected by a vote of the members. Ballots were provided to members attending the Annual General Meeting on May 26th. There were four 3-year term positions and one 1-year term available.

This year the membership has elected the following individuals to a 3- year term:
Peggy Clark – Manager, Brand and Promotions Interior Savings, Kelowna, BC
Kate Neff – VP, Marketing & Corporate Communications, Your Neighbourhood Credit Union, Kitchener ON
Adrienne Percy - Marketing and Communications, Noventis Credit Union, Gimli, MB
Shelley Wallace – Vice President of Marketing & Communications, Libro Credit Union, London, ON

The following person will serve a 1-year term:
Leigh-Anne Magnusson – Manager, Marketing and Business Development, Northern Savings Credit Union, Prince Rupert, BC

Tracy Kelly – Vice President, Marketing, Mountain View Credit Union in Olds, AB will serve as the MACU Chair for the 2015/2016 year and Liisa Woolley – Chief Operations Officer, Community First Credit Union Limited in Sault Ste. Marie ON will serve as the MACU Treasurer.

Additional board members include:
Gwendolyn de Guzman – VP National Business Development, Desjardins Group
Alanna Dyani – Manager, Marketing Central 1
Mike Goerzen – AVP Marketing, Coastal Community Credit Union
Deanna Basso – Marketing Coordinator, HMECU

We look forward to another successful year!

2015 AIME Winners

June 5th, 2015 by

We are pleased to share with you the winners of the 25th annual Achievement in Marketing Excellence (AIME) Awards gala.  A lot of work went into all the entries submitted and the awards booklet showcases those who took home some hardware for their entries.

To download the booklet visit:

Please note the file is large so may take a bit of time to download.

Congratulations to everyone!

MACU Announces 2015/2016 Board of Directors Election

May 6th, 2015 by

MACU will be holding an election for their board of directors on Tuesday May 26th at 11:15am in Kelowna BC. Members will have the opportunity to listen to each of the candidates and place their vote. There will not be any vote by proxy.

Below is a list of candidates (in alphabetical order):

Peggy Clark, Manager, Brand and Promotions
Interior Savings |  Kelowna, BC  |

Why I would be an asset to your Board…
I bring over 20 years of marketing skills and experience with Interior Savings, most recently as Manager of Brand and Promotions responsible for the marketing strategies and plans that support our member experience and growth initiatives. My strengths in leadership and teamwork as well as my commitment to the co-operative principles are what I’d love to bring to the MACU Board.

Leigh-Anne Magnusson, Manager, Marketing and Business Development

Northern Savings Credit Union  |   Prince Rupert, BC   |

Why I would be an asset to your Board…
I am both pragmatic, and creative; I am passionate about what I do and I am certain that I can bring that enthusiasm to the MACU Board.

Rene Mohammed, Sales Executive
Open Solutions Division, Fiserv   |

Why I would be an asset to your Board…
Being innovative, adding excitement and being part of a strong team are some of the core values that really gives me a buzz in both my professional and personal life and so I believe I can certainly add to these values that currently exist within MACU and even perhaps add a little edge being a professional from outside of the credit union system.

Kate Neff, VP, Marketing and Corporate Communications
Your Neighbourhood Credit Union   |   Kitchener ON   |

Why I would be an asset to your Board…
My goal in participating on the MACU Board is to ensure that not just marketers, but CEOs, understand and appreciate the value offered by this organization. Nowhere else can Canadian credit union marketers gather to share, learn, appreciate and celebrate what we contribute to our organizations. Every marketing budget should have dollars earmarked to ensure the team who speaks on behalf of the credit union has an opportunity to meet once a year with their peers, to develop relationships and find resources among like-minded individuals. This investment in collaboration and inspiration pays back in so many ways.
As marketing channels evolve and demands on marketing teams increase, we need access to industry professionals and experts who can help us to understand, prioritize and excel.  That’s what MACU provides.
I hope to continue supporting marketers and enlightening CEOs through service on the Board of MACU.

Adrienne Percy, Marketing and Communications
Noventis Credit Union | Gimli, MB |

Why I would be an asset to your Board….
Quite simply, I would love to help MACU membership connect and be inspired, so we can grow together and do great work that really matters to the communities we serve.

JR Pierman, President
Lucidia Ltd. | Sault Ste Marie, ON |

Why I would be an asset to your Board….
Thank you for considering my application for the MACU board. I believe my business education, professional background and decade of experience in working with numerous credit union partners in building marketing strategies and delivering digital and integrated marketing solutions would be a great asset for the board. However, more importantly, I’m committed to collaborate with a great team to generate new ideas and achieve objectives as a representative for the Board. If elected as one of your directors, I will bring to bear the same core values by which we operate our agency – energy, passion and fairness.

Shelley Wallace, Vice President of Marketing & Communications
Libro Credit Union | London, ON |

Why I would be an asset to your Board….
I would like to be on the board because I believe that everyone should do what they can to give back to our local communities and support the credit union movement. For the last three years I have been a facilitator at CYL in Ontario and have really enjoyed the experience, both with coaching young people and promoting cooperative organizations. Now I would like to focus my efforts on the credit system and joining the board at MACU would allow me to do that.

Meet the Speakers

March 23rd, 2015 by

MACU has conducted interviews with a few of our prominent speakers….this is just a sneak peek of a couple of the speakers you will meet and hear from at the event on May 25 – 27 in Kelowna.

Andrew Davis


What was your first job?

After graduating from Boston University, I immediately started working in the television business. I produced two local television shows. One was a nightly call-in talk show focusing on Boston-area political issues. The second was a weekly medical call-in talk show.

What would you be doing if you were not in marketing?

If I wasn’t wandering around the world speaking to marketers and publishers, I’m pretty sure I’d be living in the British Virgin Islands running a boat charter. (I’m a sucker for clear blue water and the boating lifestyle.)

What is the biggest challenge you see in 2015-2016?

For credit unions specifically, I think the biggest challenge we’re facing in the next twelve months, is to differentiate our services in ways that take advantage of our most valuable asset: our members. We have to stop telling people credit unions are different and start showing them we’re different.

Ken Wong


What was your first job?

Depends which job you mean…First part-time job was at 8 years old…delivering newspapers. First summer job was in a factory as a stock room boy. First full time job was as a research analyst at the Conference Board of Canada. First entrepreneurial job was as co-owner of a musical instruments store and school. First sports job was playing semi-pro baseball in South Carolina.

What would you be doing if you were not in marketing?

One of teaching statistics; something entrepreneurial; high school guidance counsellor and athletics coach

What is the biggest challenge you see in 2015-2016?

The uncertainty regarding the price of oil and thus the Canadian economy. Uncertain economic times present a major challenge for marketing since marketing expenditures, even for (what is really an) asset-building activity like brand development is considered an expense item for tax purposes and financial reporting. It also creates a problem for pricing and margins which further constrains not just marketing but the ability of the firm to “keep the promises made via marketing communications”.

Want to have the opportunity to hear more?

Register Now!Online Registration Software by Event Wizard®

Showcase the Credit Union Difference…

March 23rd, 2015 by

We won’t serve you lobster and scallops, but promise this day to be a great one!

This year, on Monday May 25th, the Marketing Association for Credit Unions is bringing back the ever popular MACU Masters marketing competition.

This competition is fashioned after “The Apprentice” TV Show, where four teams, armed with seven marketers and one graphic designer will have 6.5 hours to create marketing and communications materials for two selected non-profit organizations in Kelowna.

Two teams of marketers will work on behalf of The Wish Comes True Society and another two teams will work on behalf of Inn From the Cold – Kelowna.

Each team will be given a detailed creative brief by presenting sponsor Arcas Advertising that will outline what the charity is looking for. This could be in the format of communications plan, layout and low cost ideas on how to engage the prospective target audience.

At the end of the day the teams will be judged on overall program design, artwork and how well they met the organizations needs.

This competition has received rave reviews by those that have participated in the past.

“It’s a great experience – challenging, fun, a little gruelling – you use more skills than just your marketing and design savvy, you use your people skills too. It’s like being thrown on an island and you can’t get off until you come up with a great idea together! And knowing that the work was going to those in need was a bonus”

“I thought the whole day went exceptionally well. The only way I would rate anything excellent would be if you served lobster and scallops for lunch.”

You can register for the MACU Masters independently of the conference if you choose. Space is limited to 32 people. Register today to lend a hand and help showcase the Credit Union Difference.

Back by popular demand

January 26th, 2015 by

During the 2015 Strategic Marketing Conference we will be hosting an Idea Exchange once again.

• Allow for small groups to talk about a particular topic of interest
• Provide an opportunity for a supplier or credit union to share their success story
• Give delegates further networking opportunities

7 discussion group tables
• Delegates will be asked to sign up for a discussion table prior to the conference.
• Discussions will last 45 minutes. Each table facilitator will do a 5 minute intro on the topic and then will lead the group.

Have something you’d like to share?
• This can be a credit union or supplier that has something great they think that people can benefit from hearing.

Submit your proposal online today.

“Fine Speakers, Fresh Insights”

November 11th, 2014 by

Enterprise Magazine, recently published an article titled “Notes from MACU” that recaps the 2014 conference and highlights some of the hot issues that credit union marketers are currently facing. g



Change for Children

September 14th, 2014 by

In May, Peter Van Stolk, creator of Jones Soda and now CEO of,  spoke to participants at the Strategic Marketing Conference.  Peter shared with the group how he rejected traditional PR and marketing tactics yet was still able to attract endless media attention. His session was extremely well received and delegates walked away some thought starters for their own organizations.

Peter donated his entire speaking fee to an organization called Change for Children (CFCA). CFCA is an Alberta based charitable organization with over 30 years experience working with partners in Latin America and Africa to alleviate poverty. With the money received, CFCA was able to purchase Eco Stoves.

CFCA Thank you

We received this lovely thank you note and plaque and wanted to share it with you! Thank you for helping contribute to this donation.





Covering Canada's credit union marketing industry with news and events. Edited by Rachel Cleland.