The board of directors wanted to share with you the 2013 Strategic Marketing Conference survey responses. We feel it is important to let you know that we value what you have to say and do use this information to plan for coming events.
Optional Monday Events
The Innovation Workshop was well received by all that attended and the majority of participants indicated they would recommend this session to a colleague.
The Camera Caper event also went really well and those that went hunting around Whistler had a great day with a lot of laughs. Here is a photo of the winning team!
With the exception of two speakers, you agreed or strongly agreed that the speakers gave you relevant information that you could apply to your businesses.
Most of you (91%) liked the quantity of sessions offered and wish we would repeat some of the breakout speaker’s sessions so you could attend both.
Choosing speakers that are dynamic and relevant is often a challenging task. We do our best to get recommendations, watch videos and get references prior to booking speakers. The Board of Directors felt really good about the lineup we put together for you this year and your responses show we were right on the mark.
The board spends two days in the fall going through potential topics and speakers to put together the agenda for the spring conference. If you have heard a fantastic speaker you think others would enjoy, please feel free to share it in the comments below or email it to firstname.lastname@example.org.
Taking feedback from previous years, we decided to try something a bit different with the AIME Gala dinner format. We realized that this new format lent itself to increased networking opportunities, but also took away from the exclusiveness of the AIME Awards.
As marketers we like to mix things up a bit now and again and, as you know, not everything goes as planned. We will be re-evaluating the dinner format for 2014 to ensure the winners get the recognition that they so deserve.
Overall, we think that MACU completed its mission of “Connecting (Co-operative) leaders to ignite the exchange of innovative ideas.”
Many of you enjoyed the networking breaks, welcome reception and after party and looked to those events to provide you with additional opportunities to meet up with your peers from across the country. We hope that you continue the discussions with each other year round via email, the MACU forum or LinkedIn Group.
As you can appreciate it is very hard to please everyone. Even just reading the comments you will get a sense that everyone is very different in what they like, what they want to learn and how they’d like to see things structured. In some cases we heard you’d like to have more breakout sessions and then other people have said they would prefer just to have keynote speakers. Some people thought the networking breaks were too long, whereas others felt that they needed more opportunities to network.
The board will review all of the comments and put together another fantastic event for you in Montreal May 26 – 28, 2014 – mark that date on your calendars!
To view the detailed survey responses click here.