Our Story

The Marketing Association for Credit Unions (MACU) began in 1988 – an exciting year for Canada and for Canada’s credit unions.

It was the year of the Calgary winter Olympics where the spotlight was on the west. That same year, MACU was formed and 58 Credit union marketers came together to exchange ideas at the very first MACU conference in Vancouver.

24 years later, CU marketers from coast to coast attend the annual conference, exchange ideas with their peers and learn from industry leaders and each other.

The conference is a highlight for marketers and the MACU board as it strives to increase its value, relevance and networking opportunities each year. The conference has been held in cities across Canada from Whistler to Banff, Quebec City to Halifax.

MACU’s Board of Directors is comprised of credit union professionals with a limited number of positions for CU suppliers. If you are interested in serving on the MACU board, please email here. We are always recruiting!

The Board


Shawna Miller, Director

Vice President, Marketing - Affinity Credit Union
Tel: 306-946-3522
Email: Shawna.Miller@Affinitycu.ca

Vanessa Foster, Director

Director, Marketing - Sunova Credit Union
Tel: 204-785-7627
Email: vfoster@sunovacu.ca

Gwendolyn de Guzman, Director

VP National Business Development, Desjardins Group
Tel: 514-286-3100 ext 2796
Email: Gwendolyn.Deguzman@desjardins.com

Alanna Dyani, Director

Manager, Marketing, Central 1 Credit Union
Tel: 604-730-6336
Email: adyani@central1.com

Mike Goerzen, Director

AVP Marketing, Coastal Community Credit Union
Tel: 250.741.3270
Email: mike.goerzen@cccu.ca

Tracy Kelly, Chair

Vice President, Marketing, Mountain View Credit Union
Email: tracy.kelly@mvcu.ca

Deanna Basso, Director

Tel: 905-526-7244 x 15

Liisa Woolley, Treasurer

Chief Operations Officer, Community First Credit Union Limited
Email: lwoolley@communityfirst-cu.com

Nicole Laven, Director

Manager - Communication, Marketing, and Community Relations, Sydenham Community Credit Union
Tel: 519-641-5258
Email: nlaven@sydenhamccu.ca

Kate Neff, Director

VP, Marketing and Corporate Communications, Your Neighbourhood Credit Union
Tel:519.804.9190 ext. 637
Email: kneff@yncu.com