Webinars
MACU Advertising Research Webinar: Brand Differentiation in Financial Services
When: Date: Tuesday, March 2, 2010
Time: 11:30am PT / 2:30pm ET
Duration: 60 minutes
Fee: Complimentary
Speaker: Majid Khoury, Ipsos ASI SV
Learn about the importance of brand differentiation and its impact on brand health and market performance with particular emphasis on financial services by attending this online presentation available exclusively to MACU members. Our speaker, Ipsos ASI's Majid Khoury, will explore and discuss what are considered to be price of entry factors, and what are some of the factors that can differentiate your institution on what is important for the consumer. By attending this session, you will hear more about:
* Why brand differentiation is key
* What the difference between differentiation and relevant differentiation is
* What some of the issues facing financial institutions are when it comes to brand differentiation
* What is considered to be price of entry factors and what some of the factors are that can differentiate your institution on what is important for the consumer
* How advertising can help build differentiation
The session will include a 30 minute presentation followed by a Q&A period (questions via web chat, answers by phone).
To register click here.
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