Job Posting: Channel Sales & Marketing Director
Credit Union: Central 1 Credit Union
Closing Date: May 31, 2012
Location: Vancouver, BC
Closing Date: May 31, 2012
Location: Vancouver, BC
EXTERNAL POSTING
Channel Sales & Marketing Director
Business Development & Delivery Department
(Temporary Full-Time Position, up to 12 months)
When you’re passionate about what you do and where you work, the rest comes easy. That’s the
culture at Central 1 Credit Union, and that’s precisely what we’re looking for from you. Supporting
nearly 200 member credit unions across British Columbia and Ontario, we’re the backbone of the
credit union system in both provinces – taking care of everything from online services and product
development, to payment processing, trade association services and more.
Our team of nearly 600 employees represent some of the most innovative, passionate individuals
you’ll ever meet; people who honestly care about the organization, its members and each other. In
other words, people who love what they do.
The Channel Sales & Marketing Director is responsible for the conception, development,
implementation, and management of the Direct Channel Sales and Marketing strategy to enable
Central 1 clients to grow their customer-base and share of wallet through the online channel. This
role will be focused on creating programs and services to enable Central 1 clients grow in their
markets through a combination of online sales strategies and marketing tactics delivered through the
clients’ websites using Central 1’s MemberDirect services. This role requires a senior strategic
thinker, with a consulting background and experience with online conversion and marketing within the
financial or retail services industries, capable of conceptualizing and developing strategies and tactics,
as well as executing them. Once the services are setup, you will also be required to deliver the
programs and services to Central 1 clients with the support from marketing, communications,
relationship management, product management and client implementation teams.
Qualifications:
You should have a university degree in business, marketing and/or technology, along with a minimum
of 10 years of experience of which at least 3 years is focused in implementing online sales and
marketing tactics to help B2C businesses grow. In addition, you must have experience in website
analysis and usability, web analytics, search engine optimization and online advertising, leading to
online conversions. Demonstrable results are required.
You must demonstrate highly developed B2B consulting, analytical, problem solving, organizational,
time management and budgeting skills, as you will be responsible for ensuring projects and tasks
under their control are implemented on time, on budget and to client satisfaction. Excellent written,
oral communication and presentation skills are necessary tools to success.
You will be providing provide thought leadership with developing and implementing channel strategy
and tactics for financial institutions, as well as developing pricing strategies and tactics. You should
have the ability and desire to explain, teach, coach, and generally enable Central 1 clients to use our
tools to achieve measureable results over the long-term. Other required qualifications include
knowledge and understanding of project management principles, methodologies, tools and
techniques. Experience using social media for sales and marketing is an asset.
As much as we believe in working hard, we also believe in personal growth and taking time for
ourselves. Accordingly, our total rewards philosophy amounts to one of the best compensation and
benefits packages in the industry – from performance-based incentives and extended benefits.
To Apply: Please submit your cover letter and resume to want2work@central1.com
Please quote: “Channel Sales & Marketing Director” in the subject line
Closing Date: May 14, 2012
We would like to take this opportunity to thank all applicants in advance; however, only those
short-listed will be contacted.
